Faculty and Research

Primary Interests

• innovation
• international marketing
• marketing
• technological innovation
• value creation

Additional Topics

• consumer behavior
• creativity
• cross-cultural/cross-border
• economics
• electronic commerce
• electronic markets
• globalization
• interactive communication
• publishing
• word of mouth

Industries

• advertising
• arts
• broadcasting
• communications
• consumer products
• e-commerce industry
• electronics
• entertainment
• fashion
• home video games
• information
• marketing industry
• motion pictures
• music
• publishing industry
• telecommunications
• video games

Geographical Areas

• Central Europe
• Eastern Europe
• Europe
• France
• Germany
• Italy
• Netherlands
• North America
• Scandinavia
• Southeastern Europe
• Southern Europe
• Spain
• United Kingdom
• United States
• Western Europe