Faculty and Research

Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he has been on the faculty since 1994. He is an authority on consumer behavior and marketing, including particularly direct and interactive marketing.

He is editor of the Journal of Consumer Research, a leading journal publishing interdisciplinary studies of consumer behavior, and was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research on marketing and the Internet. He is a Trustee of the Marketing Science Institute, a board member of the Direct Marketing Education Foundation, and a Director of the Berkman Center for Internet and Society at the Harvard Law School.

His research has received a number of commendations, including the "best article" award of the American Marketing Association for an article in the Journal of Marketing, and he was named "outstanding educator" by the Direct Marketing Education Foundation. He was a visiting scholar at the University of Tokyo and at Duke University's Teradata Center for Customer Relationship Management.

He has published extensively on digital marketing tools and their transformative effect on the practice of marketing. Some of his Harvard Business Review articles on this topic include 'The Future of Interactive Marketing,' and 'Manage Marketing by the Customer Equity Test.' His research on marketing management and consumer behavior is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, and other scholarly journals. His case writing includes cases on Hilton Hotels' frequent guest program, DoubleClick, CVS.com, Snapple, Chateau Margaux, Siebel Systems, the novelist James Patterson, and USA Today Online.

He has taught in many of Harvard Business School's programs, as course head of the first year MBA course in Marketing, and elective courses in Business Marketing, Consumer Marketing and Interactive Marketing. Currently he teaches the first year MBA marketing cours, the marketing courses in the Owner/Presidents Executive Program, is course head for the Strategic Market Management executive course and teaches on the executive education offering in brand marketing.

Prior to joining the Harvard Business School he was on the faculties of the University of Chicago, where he received the Hillel J. Einhorn award for excellence in teaching, and the Amos Tuck School, Dartmouth College. His Ph.D. is in marketing from the Wharton School, University of Pennsylvania. He has an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town. His applied research includes consulting with a number of U.S and international corporations.

Curriculum Vitae