Faculty and Research

John A. Quelch is the Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was Dean of London Business School and, between 2001 and 2008, Senior Associate Dean at Harvard Business School. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School.

Professor Quelch is on sabbatical in Shanghai in 2009.  He is the La Caixa Visiting Professor of International Management and Chairman of the Academic Advisory Council at the China Europe International Business School (CEIBS).

Professor Quelch is well-known for his teaching materials and innovations in pedagogy.  Over the past twenty years, his case studies have sold over 2.7 million copies, third highest in HBS history.  In 1995, he developed the first HBS interactive CD-ROM exercise (on Intel's advertising budgeting process). In 1999, he developed and presented a series of twelve one hour programs on Marketing Management for the Public Broadcasting System.  His Marketing Know:How blog, published by Harvard Business School Publishing and syndicated through BusinessWeek.com, is now available in Chinese and Vietnamese.

Professor Quelch’s research focus is on global marketing and branding in emerging as well as developed markets. His current research projects address (a) understanding the contributions of marketing to the functioning of democracies and (b) formalizing appropriate marketing and customer metrics for periodic review by boards of directors. Professor Quelch is the author, co-author or editor of twenty-five books, including Greater Good:  How Good Marketing Makes for Better Democracy (2008), Business Solutions for the Global Poor: Creating Social and Economic Value (2007), The New Global Brands (2006), Global Marketing Management (5th edition, 2006), The Global Market (2005), Cases in Advertising and Promotion Management (4th Edition, 1996) and The Marketing Challenge of Europe 1992 (2nd edition, 1991). He has published fifteen articles on marketing strategy issues in the Harvard Business Review and many more in other leading management journals such as  McKinsey Quarterly and Sloan Management Review.

Professor Quelch has served as an independent director of twelve publicly listed companies in the USA, UK and Iceland.  He is currently a non-executive director of WPP Group plc, Pepsi Bottling Group,  Inverness Medical Innovations and BBC Worldwide Americas. He also serves pro bono as Chairman of the Port Authority of Massachusetts and as Honorary Consul General of Morocco in New England. Professor Quelch has been a consultant, seminar leader and speaker for firms, industry associations and government agencies in more than fifty countries. He is a member of the Council On Foreign Relations.

He was born in London, England, was educated at Exeter College, Oxford University (BA and MA), the Wharton School of the University of Pennsylvania (MBA), the Harvard School of Public Health (MS) and Harvard Business School (DBA). In addition to the UK and USA, he has lived in Australia and Canada.