Michael I. Norton
Michael I. Norton
Assistant Professor of Business Administration
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Michael I. Norton is an Assistant Professor of Business Administration in the Marketing Unit at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University.
His work has been published in a number of leading academic journals, including Science, the Journal of Personality and Social Psychology, Psychological Science, and the Annual Review of Psychology. His research has also been covered in media outlets such as the New York Times, the Wall Street Journal, and the Washington Post. In 2007, his research "Ambiguity Promotes Liking" was included in the New York Times Magazine Year in Ideas issue; his research "The IKEA Effect: When Labor Leads to Love" was featured in Harvard Business Review's Breakthrough Ideas for 2009.
Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management, where he taught Marketing to both undergraduate and graduate students.
At HBS, he teaches the first-year MBA course in Marketing and in the executive program, Strategic Marketing Management.
Curriculum Vitae