Faculty and Research

Tom Steenburgh is an Associate Professor in the marketing unit at HBS. He teaches the Business Marketing elective in the MBA curriculum and is the faculty chair of the Business-to-Business Marketing Strategy program in Executive Education. Tom's research addresses questions that help managers measure the effectiveness of their marketing strategies and improve the efficiency of their decision making. He's worked on issues such as "Do lump-sum bonuses motivate salespeople to work harder or to play timing games with their orders?" and "Do ZIP codes reveal valuable, untapped information about consumers?" He is currently developing a module on the marketing of green technologies.

Tom holds a PhD in marketing from Yale University. He also holds a masters degree in statistics from the University of Michigan. Before returning academics, Tom held several positions in marketing and operations at the Xerox Corporation.

 

Curriculum Vitae