David E. Bell
David E. Bell
George M. Moffett Professor of Agriculture and Business
Senior Associate Dean, Director of Faculty Planning and Recruiting
| Unit | Marketing |
|---|---|
| Contact | (617) 495-6366 Send E-Mail |
| Interests | brands and branding, consumer psychology, decision-making, marketing, pricing, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
David E. Bell is the George M. Moffett Professor of Business Administration at Harvard Business School. During thirty years on the faculty he has taught courses on managerial economics, risk management, marketing and retailing at both MBA and executive levels. Currently he is teaching the MBA Agribusiness course. He chairs the once-per-year Agribusiness Seminar that attracts 200 food industry executives from around the world to discuss trends in the industry. For several years he chaired the school's ten-week executive education course Program for Management Development (PMD). Following six years as head of the school's Marketing Department he is now Senior Associate Dean with responsibilities including faculty recruiting.