John A. Deighton
John A. Deighton
Harold M. Brierley Professor of Business Administration
| Unit | Marketing |
|---|---|
| Contact | (617) 495-6545 Send E-Mail |
| Interests | consumer behavior, customer relationship management, database marketing, electronic commerce, interactive communication, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Professor John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School, where he has been on the faculty since 1994. He is an authority on consumer behavior and marketing, including particularly direct and interactive marketing.