Rajiv Lal
Rajiv Lal
Stanley Roth, Sr. Professor of Retailing
Co-Chair, General Management Program (GMP)
| Unit | Marketing |
|---|---|
| Contact | (617) 495-1257 Send E-Mail |
| Interests | globalization, marketing, organizational structure, strategy, value creation, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School where he supervises the retailing curriculum and has served as the course head for Marketing, required study in the first year of the MBA program. Professor Lal also teaches in several Executive Education programs including General Management Program, and co-chairs the Senior Executive Seminar for Retailers and Suppliers and the program on Building and Leading a Customer Centric Organization.