Thomas J. Steenburgh
Thomas J. Steenburgh
Associate Professor of Business Administration
| Unit | Marketing |
|---|---|
| Contact | (617) 495-6056 Send E-Mail |
| Interests | business marketing, discrete-choice modeling, green marketing, green technology, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Tom Steenburgh is an Associate Professor in the marketing unit at HBS. He teaches the Business Marketing elective in the MBA curriculum and is the faculty chair of the Business-to-Business Marketing Strategy program in Executive Education. Tom's research addresses questions that help managers measure the effectiveness of their marketing strategies and improve the efficiency of their decision making. He's worked on issues such as "Do lump-sum bonuses motivate salespeople to work harder or to play timing games with their orders?" and "Do ZIP codes reveal valuable, untapped information about consumers?" He is currently developing a module on the marketing of green technologies.