Youngme E. Moon
Youngme E. Moon
Donald K. David Professor of Business Administration
| Unit | Marketing |
|---|---|
| Contact | (617) 495-6981 Send E-Mail |
| Interests | brands and branding, consumer behavior, consumer goods, innovation, technological innovation, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Youngme Moon is a Professor of Business Administration in the Marketing unit at the Harvard Business School. At HBS, she teaches the Consumer Marketing elective in the MBA program. She also teaches in a number of HBS Executive Education programs, including Consumer Marketing Strategy, Strategic Marketing Management, and Marketing Innovative Technologies. Professor Moon has received the HBS Student Association Faculty Award for teaching excellence in both first-year marketing and her elective course on multiple occasions; she is also the inaugural recipient of the Hellman Faculty Fellowship, awarded for distinction in research.