Walter J. Salmon
Walter J. Salmon
Stanley Roth, Sr. Professor of Retailing, Emeritus
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Walter J. Salmon is the Stanley Roth, Sr., Professor of Retailing, Emeritus, at the Harvard University Graduate School of Business Administration. He has been a member of the Harvard Business School faculty since 1956. He earned his BBA from the City College of New York and his MBA and DBA from Harvard Business School.
Professor Salmon's major fields of interests are Consumer Marketing and Retail Distribution. His current research concerns trends in distribution, and issues of organization, logistics and multi channel synergies in retailing. He is also studying how to balance consumer interests in breadth of selection with their interest in low prices. Professor Salmon has also researched and written about high/low pricing versus everyday fair and low pricing.