Geoffrey G. Jones
Geoffrey G. Jones
Isidor Straus Professor of Business History
Director of Research
| Unit | Entrepreneurial Management |
|---|---|
| Contact | (617) 495-6337 Send E-Mail |
| Interests | business history, entrepreneurship, globalization, green marketing, international business, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Geoffrey Jones is the Isidor Straus Professor of Business History. He holds degrees of BA, MA and PhD from Cambridge University, UK, and an honorary Doctorate in Economics and Business Administration from Copenhagen Business School. He taught previously at the London School of Economics, and Cambridge and Reading Universities in the UK, and has held Visiting Professorships at Gakushuin University, Tokyo, and Erasmus University, Rotterdam. Elsewhere at Harvard, he serves on the faculty committee of the Reischauer Institute of Japanese Studies, and on the Policy Committee of the David Rockefeller Center for Latin American Studies.
Featured Work
The Oxford Handbook of Business History
Edited by Geoffrey Jones and Jonathan Zeitlin
This Handbook provides a state-of-the-art survey of research in business history. Business historians study the historical evolution of business systems, entrepreneurs and firms, as well as their interaction with their political, economic, and social environment. They address issues of central concern to researchers in management studies and business administration, as well as economics, sociology and political science, and to historians. They employ a range of qualitative and quantitative methodologies, but all share a belief in the importance of understanding change over time.
The Oxford Handbook of Business History has brought together leading scholars to provide a comprehensive, critical, and interdisciplinary examination of business history, organized into four parts: Approaches and Debates; Forms of Business Organization; Functions of Enterprise; and Enterprise and Society.
Renewing Unilever: Transformation and Tradition
By Geoffrey Jones, Oxford University Press, October 2005
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones takes us inside this corporation, which from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton Tea, Hellmann's Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe and Calvin Klein. The book focuses on the evolution of the company over the last half century, into the challenging era of globalization. Given full access to corporate archives and executives, Jones provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals, covering the company's strategies and delivering compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture and human resource management.