Geoffrey G. Jones
Geoffrey G. Jones
Isidor Straus Professor of Business History
Director of Research
| Unit | Entrepreneurial Management |
|---|---|
| Contact | (617) 495-6337 Send E-Mail |
| Interests | business history, entrepreneurship, globalization, green marketing, international business, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Geoffrey Jones is the Isidor Straus Professor of Business History. He holds degrees of BA, MA and PhD from Cambridge University, UK, and an honorary Doctorate in Economics and Business Administration from Copenhagen Business School. He taught previously at the London School of Economics, and Cambridge and Reading Universities in the UK, and has held Visiting Professorships at Gakushuin University, Tokyo, and Erasmus University, Rotterdam. Elsewhere at Harvard, he serves on the faculty committee of the Reischauer Institute of Japanese Studies, and on the Policy Committee of the David Rockefeller Center for Latin American Studies.
Featured Work
Beauty Imagined: A History of the Global Beauty Industry ( April 2010)
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us.
In Beauty Imagined, Geoffrey Jones takes an in-depth look at the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. He shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York.
Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Jones shows how global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
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