Faculty and Research

 Stephen A. Greyser is the Richard P. Chapman Professor of Business Administration (Marketing/Communications) Emeritus at Harvard Business School, where he specializes in brand marketing, advertising/corporate communications, sports management, and nonprofit management. A graduate of Harvard College, he received his MBA and DBA degrees from HBS, where he was the Chirurg Advertising Fellow. Since 1958, he has been active in research and teaching in marketing at HBS. His longtime association with the Harvard Business Review included five years as an editor and research director, and subsequently as Editorial Board Secretary and as Board Chairman. At Harvard College, he is a Trustee of WHRB, a Faculty Associate of Winthrop House, and a past director of the Harvard Alumni Association; he was also a member of the Harvard Professional Sports Panel advising Harvard undergraduates considering professional sports careers. He is a Hauser Center Faculty Fellow at Harvard's Kennedy School. He delivered the invited 2003 Commencement Day address, “A Look at Your Inner Mirror” for Harvard’s Extension School.  For eight years (to 1981) he was also Executive Director of the Marketing Science Institute, a nonprofit research center which he continued to serve as a Trustee and now on the Executive Directors Council; he is the charter member of MSI's Hall of Fame.  In 2005, Boston Latin School, the nation's oldest (1635) public school, named him its Distinguished Graduate of the Year, an honor previously bestowed (among others) on Leonard Bernstein, Theodore White, Sumner Redstone, and Cardinal John Wright; he delivered part of his speech in Latin. 

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