Benson P. Shapiro
Benson P. Shapiro
Malcolm P. McNair Professor of Marketing, Emeritus
| Contact | (617) 495-6546 Send E-Mail |
|---|---|
| Interests | business marketing, cross-functional integration, marketing, pricing, sales force management, more > |
| Overview | Biography | Publications & Course Materials | Current Research | Areas of Interest |
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business School where he taught full-time from 1970 to 1997. Since 1997, Professor Shapiro has concentrated his professional time on consulting, speeches, boards of directors, and writing. He continues to teach at Harvard, and in the recent past has taught in several executive programs including the CEO Program, Young Presidents' Program, and Business Marketing Strategy, and has chaired the Sustainable Marketing Leadership for Mid-Sized Firms Program.