Faculty Finder
photo of V. Kasturi Rangan

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

Contact (617) 495-6579
Overview Biography Publications & Course Materials Current Research Areas of Interest

Books

Rangan, V. Kasturi, John A. Quelch, Gustavo Herrero, and Brooke Barton. Business Solutions for the Global Poor: Creating Social and Economic Value. John Wiley & Sons, Inc., 2007.

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, Mass.: Harvard Business School Press, 2006.

Lal, R., J. Quelch, and V. K. Rangan. Marketing Management. New York: McGraw Hill, 2005.

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing - Instructor Manual. New York: McGraw-Hill Irwin, 2005.

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill Irwin, 2005.

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, Ill.: Richard D. Irwin Inc., 1995.

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual. Burr Ridge, Ill.: Richard D. Irwin Inc., 1995.

Corey, E. Raymond, Frank V. Cespedes, and V. K. Rangan. Going to Market: Case Studies in Industrial Distribution, Instructor's Manual. Cambridge, Mass.: Harvard Business School Press, 1989.

Corey, E. Raymond, Frank V. Cespedes, and V. K. Rangan. Going to Market: Case Studies in Industrial Distribution. Boston, Mass.: Harvard Business School Press, 1989.

Rangan, V. Kasturi, E. Raymond Corey, and Frank V. Cespedes. Going to Market: Distribution Systems for Industrial Products. Boston, Mass.: Harvard Business School Press, 1989.

Published Papers

Rangan, V. Kasturi, and Djordjija B. Petkoski. "Coming out of Recession: The Role of Business in Alleviating Poverty." Development Outreach: World Bank Institute, December 2009.

Petkoski, Djordjija B., V. Kasturi Rangan, and William S. Laufer. "Business and Poverty: Opening Markets to the Poor." Development Outreach: World Bank Institute, June 2008.

Rangan, V. Kasturi, and R. D. Thulasiraj. "The Aravind Eye Care System: Making Sight Affordable." Innovations: Technology, Governance, Globalization 2, no. 4 (fall 2007): 35-52.

Rangan, V. Kasturi. "In the Channel." American Executive (December 2006): 20-22.

Rangan, V. Kasturi. "Making Healthcare Affordable for All: A Proposed Model for Transferring Technology." Innovations: Technology, Governance, Globalization (summer 2006): 42-47.

Leonard, Herman B., and V. Kasturi Rangan. "Corporate Social Responsibility Strategy and Boards of Directors." Directors & Boards 3, no. 4 (First Quarter, winter 2006).

Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (fall 2004): 38-57.

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).

Rangan, V. K. "Lofty Missions, Down-to-Earth Plans." Harvard Business Review 82, no. 3 (March 2004).

Quelch, John A., and V. Kasturi Rangan. "Profit Globally, Give Globally." Harvard Business Review 81, no. 12 (December 2003): 16-17. (Reprint #F0312B.)

Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections 3, no. 4 (summer 2002): 15-16.

Grossman, Allen, and V. Kasturi Rangan. "Managing Multi-Site Nonprofits." Nonprofit Management and Leadership 11, no. 3 (spring 2001). (Winner of the 2002 Editors' Prize for the Best Scholarly Paper in Nonprofit Management and Leadership, published by the Mandel Center for Nonprofit Organizations at Case Western Reserve University.)

Backman, Elaine, Allen Grossman, and V. Kasturi Rangan. "New Directions for Practice: Nonprofit Strategy Formulation, Organization and Measurement." Nonprofit Management and Leadership 11, no. 3 (spring 2001). (Editorial.)

Grossman, Allen, V. Kasturi Rangan, and Elaine Backman. "New Directions in Nonprofit Strategy." Supplement. Nonprofit and Voluntary Sector Quarterly 29, no. 1 (March 2000).

Rangan, V. Kasturi. "Case Study: FreeMarkets OnLine." Journal of Interactive Marketing 13, no. 2 (spring 1999).

Rangan, V. Kasturi, and Marie Bell. "Case Study: Dell Online." Journal of Interactive Marketing 12, no. 4 (autumn 1998).

Rangan, V. K., Das Narayandas, and Gerald Zaltman. "The Pedagogy of Executive Education in Business Markets." Journal of Business-to-Business Marketing (fall 1998).

Anderson, Erin, George Day, and V. K. Rangan. "Strategic Channel Design." MIT Sloan Management Review 38, no. 4 (summer 1997): 59-69.

Rangan, V. K., Sohel Karim, and Sheryl Sandberg. "Do Better at Doing Good." Harvard Business Review 74, no. 3 (May-June 1996): 42-51.

Rangan, V. K., E. R. Corey, and F. V. Cespedes. "Transaction Cost Theory: Inferences from Clinical Field Research on Downstream Vertical Integration." Organization Science 4, no. 3 (August 1993): 454-477.

Rangan, V. K., R. T. Moriarty Jr., and G. Swartz. "Segmenting Industrial Customers by Buyer Behavior." Journal of Marketing 56, no. 1 (October 1992): 72-82.

Rangan, V. K., and G. Bowman. "Beating the Commodity Magnet." Industrial Marketing Management 21, no. 3 (August 1992): 215-224.

Rangan, V. K., M. Menezes, and E. P. Maier. "New Product Channel Choice: A Framework, a Method and an Application." Journal of Marketing 56, no. 3 (July 1992): 69-82.

Shapiro, B. P., V. K. Rangan, and J. J. Sviokla. "Staple Yourself to an Order." Harvard Business Review 70, no. 4 (July - August 1992): 113-122.

Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September-October 1992): 35-42.

Rangan, V. K., and R. Jaikumar. "Integrating Distribution Strategy and Tactics: A Model and an Application." Management Science 37, no. 11 (November 1991): 1377-1389.

Kaufmann, P. J., and V. K. Rangan. "A Model for Managing System Conflict during Franchise Expansion." Journal of Retailing 66, no. 2 (summer 1990): 155-173.

Jaikumar, R., and V. K. Rangan. "Price Discounting in Multi-echelon Distribution Systems." Engineering Costs and Production Economics 19, nos. 1-3 (May 1990): 341-349.

Cespedes, Frank V., E. Raymond Corey, and V. K. Rangan. "Gray Market: Causes and Cures." Harvard Business Review 66, no. 4 (July-August 1988): 75-82.

Rangan, V. K. "The Channel Design Decision: A Model and an Application." Marketing Science 6, no. 2 (spring 1987).

Rangan, V. K., Pil Hwa Yoo, and Robert J. Dolan. "Dynamic Pricing." Zeitschrift fur Betriebswirtschaft 10 (1987).

Shapiro, Benson P., V. K. Rangan, Rowland T. Moriarty, and Elliot Ross. "Manage Customers for Profits (Not Just Sales)." Harvard Business Review 65, no. 5 (September-October 1987).

Rangan, V. K., Andris A. Zoltners, and Robert J. Becker. "The Channel Intermediary Selection Decision: A Model and an Application." Management Science 32, no. 9 (September 1986).

Book Chapters

Rangan, V. Kasturi, Dalip Sehgal and Rohithari Rajan. "The Complete Business of Serving the Poor: Insights from Unilever's Project Shakti in India." Chap. 13 in Business Solutions for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton, 144-154. John Wiley & Sons, Inc., 2007.

Rangan, V. K. and Arthur McCaffrey. "A 'Customer-Centric' View of Global Economic Development." Chap. 9 in Multinational Corporations and Global Poverty Reduction, edited by Subhash C. Jain and Sushil Vachani, 177-203. United Kingdom: Edward Elgar Publishing Limited, 2006.

Rangan, V. Kasturi and Marie Bell. "Strategy and Style: Len Roberts at Radio Shack." In What Managers Say, What Employees Hear, edited by Regina Fazio Maruca. Westport, Conn.: Praeger Publishers, 2006.

Rangan, V. K. and Arthur McCaffrey. "Globalization and the Poor." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé. San Francisco, Calif.: Jossey-Bass, 2004.

Rangan, V. K., and B. Isaacson. "Industrial Marketing." In AMA Management Handbook. 3rd ed. Edited by N. Capon. New York: American Management Association, 1993.

Rangan, V. K., and Patrick J Kaufmann. "Model of Franchiser Market Penetration in an Area of Dominant Influence." In Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor Relationships, edited by Luca Pellegrini. London: Routledge, 1989.

Rangan, V. K. "Relationship Management of Distributors: A Proposed Framework." In Marketing Channels: Relationships and Performance, edited by Luca Pellegrini and Srinivas K. Reddy. Lexington: Lexington Books, 1986.

Other Papers

Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008. Abstract

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to solve social problems, much of it stemming from an intergenerational transfer of wealth and new wealth from financial and high-tech entrepreneurs. We examine how these organizations can best access the untapped resources by demonstrating mission performance and then propose three potential scenarios for how this sector might evolve:

 

Consolidation: In this scenario, funding will keep growing in a gradual, linear fashion and organizations will compete for resources by demonstrating performance. The sector will consolidate, with some efficient organizations gaining scale, some merging and then growing, and some failing to achieve either scale or efficiency and eventually shutting down.

Entrepreneurial:  In a more optimistic future, existing and new enterprises will apply strategies to achieve and demonstrate performance, improving efficiency and effectiveness and attracting new funding sources. More organizations will enter a reformed, competitive field of social change with new entrepreneurial models, established traditional organizations, and innovative funding strategies fueling widespread success.

Expressive: Rather than focusing exclusively on performance, funders and organizations may view their investment as an expressive civic activity. As much value is placed on participating in a cause as on employing concrete measures of impact or efficiency. In this scenario, funding will flow as social entrepreneurs experiment with new models based on a range of individual priorities and relationships.


Close

Gourville, John T., and V. Kasturi Rangan. "Doing Well By Doing Good: Understanding the Cause Marketing Relationship." 2003.

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Harvard Business School Working Paper, No. 03-111, 2003.

Rangan, V. Kasturi, and Arthur McCaffrey. "Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 02-023, 2001.

Grossman, Allen, and V. Kasturi Rangan. "Social Enterprise Series No. 8 - Managing Multi-Site Nonprofits." Harvard Business School Working Paper, No. 99-095, 1999.

Rangan, V. Kasturi, and Patricia Walker. "Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 99-094, 1999.

HBS Course Materials

Rangan, V. Kasturi. "ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana." Harvard Business School Case 505-057.

Ebrahim, Alnoor, and V. Kasturi Rangan. "Acumen Fund: Measurement in Venture Philanthropy (A)." Harvard Business School Case 310-011.

Ebrahim, Alnoor, and V. Kasturi Rangan. "Acumen Fund: Measurement in Venture Philanthropy (B)." Harvard Business School Supplement 310-017.

Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003.

Rangan, V. Kasturi. "Advertising Council Earth Share Campaign, The: Strategy, Execution, and Final Campaign TN." Harvard Business School Teaching Note 596-104.

Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062.

Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061.

Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060.

Rangan, V. Kasturi. "The Advertising Council: Earth Share Campaign." Harvard Business School Video Supplements 593-516.

Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council: Corporate Strategy." Harvard Business School Case 593-059.

Rangan, V. Kasturi, and Howard Reitz. "American Airlines: Channels to Market." Harvard Business School Case 500-011.

Rangan, V. Kasturi. "ApproTEC Kenya: Martin Fisher." Harvard Business School Video Supplements 504-811.

Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth." Harvard Business School Case 503-007.

Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth (TN)." Harvard Business School Teaching Note 504-010.

Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight TN." Harvard Business School Teaching Note 595-111.

Rangan, V. Kasturi. "Aravind Eye Hospital, Madurai, India: In Service for Sight, The." Harvard Business School Case 593-098.

Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004.

Rangan, V. Kasturi. "Atlas Copco (B): The Conflict Episode." Harvard Business School Supplement 588-020.

Rangan, V. Kasturi. "Aurolab: Bringing First-World Technology to the Third-World Blind." Harvard Business School Case 507-061.

Rangan, V. Kasturi, and Yutaka Kashiwagi. "Automobile Distribution in Japan." Harvard Business School Note 597-076.

Rangan, V. Kasturi, and Marie Bell. "Automobile Retailing in the U.S." Harvard Business School Note 598-014.

Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037.

Rangan, V. Kasturi. "Becton Dickinson and Company - Vacutainer Systems Division (Condensed) TN." Harvard Business School Teaching Note 595-084.

Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016.

Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy TN." Harvard Business School Teaching Note 599-115.

Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031.

Rangan, V. Kasturi, Marie Bell, and Katherine K. Merseth. "Boston Renaissance Charter School." Harvard Business School Case 597-058.

Rangan, V. Kasturi. "Business at the Base of the Pyramid." Harvard Business School Case Method Teaching CD 510-701.

Rangan, V. Kasturi, and Marie Bell. "C-Car." Harvard Business School Case 598-064.

Rangan, V. Kasturi, and Marie Bell. "C-Car TN." Harvard Business School Teaching Note 598-145.

Rangan, V. Kasturi, Marie Bell, and Katherine K. Merseth. "Charter Schools: Setting the Course?" Harvard Business School Case 597-059.

Rangan, V. Kasturi. "Choreographing a Case Class." Harvard Business School Note 595-074.

Rangan, V. Kasturi. "Cisco Systems: Managing the Go-to-Market Evolution." Harvard Business School Case 505-006.

Rangan, V. Kasturi. "Cisco Systems: Managing the Go-to-Market Evolution (TN)." Harvard Business School Teaching Note 506-065.

Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523.

Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026.

Rangan, V. Kasturi, and Marie Bell. "Citibank: Launching the Credit Card in Asia Pacific (A) TN." Harvard Business School Teaching Note 595-104.

Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (B)." Harvard Business School Supplement 595-027.

Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016.

Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce (TN)." Harvard Business School Teaching Note 507-087.

Rangan, V. Kasturi, Brooke Dawn Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)." Harvard Business School Case 506-023.

Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (B)." Harvard Business School Supplement 507-030.

Rangan, V. Kasturi, and Marie Bell. "The Dana-Farber Cancer Institute: Development Strategy." Harvard Business School Case 599-104.

Rangan, V. Kasturi. "Dana-Farber Cancer Institute: Development Strategy, The (TN)." Harvard Business School Teaching Note 500-017.

Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058.

Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116.

Rangan, V. Kasturi, and Marie Bell. "Dell Online TN." Harvard Business School Teaching Note 598-146.

Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons." Harvard Business School Case 502-022.

Rangan, V. Kasturi, and Marie Bell. "Dell--New Horizons (TN)." Harvard Business School Teaching Note 503-040.

Rangan, V. Kasturi. "Designing Channels of Distribution." Harvard Business School Note 594-116.

Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (A)." Harvard Business School Case 599-093.

Rangan, V. Kasturi. "Egghead to Egghead.com (A) and (B) TN." Harvard Business School Teaching Note 500-100.

Rangan, V. Kasturi, and Marie Bell. "Egghead to Egghead.com (B)." Harvard Business School Case 500-099.

Rangan, V. Kasturi, Krishna G. Palepu, Ahu Bhasin, Mihir A. Desai, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A)." Harvard Business School Case 596-099.

Rangan, V. Kasturi, and Krishna G. Palepu. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN." Harvard Business School Teaching Note 598-154.

Palepu, Krishna G., V. Kasturi Rangan, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (B)." Harvard Business School Case 596-100.

Palepu, Krishna G., V. Kasturi Rangan, and Sarayu Srinivasan. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (C)." Harvard Business School Case 596-101.

Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Note 591-047.

Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109.

Rangan, V. Kasturi. "FreeMarkets Online TN." Harvard Business School Teaching Note 599-130.

Rangan, V. Kasturi, and Arthur McCaffrey. "Freeport Mine, Irian Jaya, Indonesia, The: "Tailings & Failings" - Stakeholder Analysis." Harvard Business School Case 504-061.

Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029.

Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function, Teaching Note." Harvard Business School Teaching Note 591-094.

Rangan, V. Kasturi. "GenRad, 1990 (A): At a Crossroads in Electronic Test TN." Harvard Business School Teaching Note 595-067.

Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences Inc.: Access Program." Harvard Business School Case 510-029.

Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026.

Rangan, V. Kasturi, and Marie Madelene Bell. "Go Red for Women: Raising Heart Health Awareness (TN)." Harvard Business School Teaching Note 509-017.

Marquis, Christopher, V. Kasturi Rangan, and Cathy Ross. "Goldman Sachs: The 10,000 Women Initiative." Harvard Business School Case 509-042.

Rangan, V. Kasturi, and Regina Garcia-Cuellar. "Grupo Bimbo: Growth and Social Responsibility." Harvard Business School Case 509-025.

Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053.

Rangan, V. Kasturi. "H-E-B Own Brands, TN." Harvard Business School Teaching Note 503-006.

Rangan, V. Kasturi, and Katharine Lee. "The International Finance Corporation's Grassroots Business Initiative." Harvard Business School Case 508-063.

Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution." Harvard Business School Case 587-078.

Rangan, V. Kasturi. "Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note." Harvard Business School Teaching Note 588-007.

Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Note 594-119.

Rangan, V. Kasturi, David Wheeler, and Jane Comeault. "Manila Water Company." Harvard Business School Case 508-004.

Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022.

Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City (TN)." Harvard Business School Teaching Note 508-035.

Rangan, V. Kasturi, and Marie Bell. "Marketing the National Hockey League." Harvard Business School Case 596-059.

Rangan, V. Kasturi. "Marketing The National Hockey League TN." Harvard Business School Teaching Note 596-089.

Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094.

Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095.

Rangan, V. Kasturi. "Merck-Medco (B)." Harvard Business School Case 500-078.

Rangan, V. Kasturi, and Marie Bell. "Merck-Medco: Vertical Integration in the Pharmaceutical Industry." Harvard Business School Case 598-091.

Rangan, V. Kasturi, and Marie Bell. "Merck-Medco: Vertical Integration in the Pharmaceutical Industry TN." Harvard Business School Teaching Note 598-147.

Rangan, V. Kasturi, and Katharine Lee. "Merck: Global Health and Access to Medicines." Harvard Business School Case 509-048.

Rangan, V. Kasturi, and Marie Bell. "Merrill Lynch: Integrated Choice." Harvard Business School Case 500-090.

Rangan, V. Kasturi, and Marie Bell. "Merrill Lynch: Integrated Choice TN." Harvard Business School Teaching Note 500-097.

Rangan, V. Kasturi. "Merrill Lynch: Integrated Choice." Harvard Business School Video Supplements 502-802.

Rangan, V. Kasturi, and Marie Bell. "Microsoft's Unlimited Potential (A)." Harvard Business School Case 508-072.

Rangan, V. Kasturi, and Marie Madelene Bell. "Microsoft's Unlimited Potential (B)." Harvard Business School Supplement 509-009.

Ebrahim, Alnoor, and V. Kasturi Rangan. "The Millennium Challenge Corporation and Ghana." Harvard Business School Case 310-025.

Rangan, V. Kasturi. "Millipore Corporate Strategy TN." Harvard Business School Teaching Note 595-075.

Rangan, V. Kasturi. "Millipore New Product Commercialization TN." Harvard Business School Teaching Note 595-076.

Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston." Harvard Business School Case 506-027.

Rangan, V. Kasturi, and Marie Bell. "Museum of Fine Arts Boston (TN)." Harvard Business School Teaching Note 506-074.

Khanna, Tarun, V. Kasturi Rangan, and Merlina Manocaran. "Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor." Harvard Business School Case 505-078.

Rangan, V. Kasturi, and Marie Bell. "Neiman Marcus (A)." Harvard Business School Case 599-098.

Rangan, V. Kasturi, and Marie Bell. "Neiman Marcus (A)TN." Harvard Business School Teaching Note 599-129.

Rangan, V. Kasturi, and Marie Bell. "Neiman Marcus (B)." Harvard Business School Case 599-099.

Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN." Harvard Business School Teaching Note 596-009.

Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta & Pizza (A), Part One." Harvard Business School Case 597-003.

Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)." Harvard Business School Supplement 596-068.

Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)." Harvard Business School Case 595-035.

Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Note 594-127.

Rangan, V. Kasturi. "New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note." Harvard Business School Teaching Note 591-095.

Rangan, V. Kasturi. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN." Harvard Business School Teaching Note 595-078.

Rangan, V. Kasturi. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) and (B), Teaching Note." Harvard Business School Teaching Note 591-093.

Rangan, V. Kasturi. "Peak Electronics (A), (B),& (C) TN." Harvard Business School Teaching Note 595-077.

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001.

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002.

Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (C)." Harvard Business School Case 598-041.

Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "PNC Financial: Grow Up Great." Harvard Business School Case 409-108.

Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh." Harvard Business School Case 586-013.

Rangan, V. Kasturi, Nava Ashraf, and Marie Bell. "PSI: Social Marketing Clean Water." Harvard Business School Case 507-052.

Rangan, V. Kasturi, and Marie Bell. "PSI: Social Marketing Clean Water (TN)." Harvard Business School Teaching Note 507-086.

Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081.

Rangan, V. Kasturi, and Marie Bell. "RadioShack TN." Harvard Business School Teaching Note 500-106.

Rangan, V. Kasturi. "RCI Master Distributor: Evolution of Supplier Relationships." Harvard Business School Case 595-001.

Rangan, V. Kasturi. "RCI Master Distributor: Evolution of Supplier Relationships TN." Harvard Business School Teaching Note 598-149.

Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Note 594-118.

Rangan, V. Kasturi, and Katharine Lee. "Repositioning CARE USA." Harvard Business School Case 509-005.

Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046.

Rangan, V. Kasturi. "Ring Medical, Teaching Note." Harvard Business School Teaching Note 591-076.

Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055.

Rangan, V. Kasturi. "Rohm and Haas (A): New Product Marketing Strategy, Teaching Note." Harvard Business School Teaching Note 587-129.

Rangan, V. Kasturi. "ROLM: The Sigma Introduction, Teaching Note." Harvard Business School Teaching Note 591-077.

Rangan, V. Kasturi, and Katharine Lee. "Root Capital." Harvard Business School Case 510-035.

Rangan, V. Kasturi, and Howard Reitz. "SATELLIFE: Bridging the Digital Divide." Harvard Business School Case 501-020.

Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Note 594-125.

Rangan, V. Kasturi. "Segmenting Customers in Mature Industrial Markets: An Application." Harvard Business School Note 594-089.

Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "Shaklee Corporation: Corporate Social Responsibility." Harvard Business School Case 509-031.

Marquis, Christopher, and V. Kasturi Rangan. "Shaklee Corporation: Corporate Social Responsibility (TN)." Harvard Business School Teaching Note 509-061.

Rangan, V. Kasturi, and Patricia Walker. "The Size of the Global Poverty Sector." Harvard Business School Note 598-067.

Rangan, V. Kasturi. "SOS-Kinderdorf International: Caring for Orphaned Children." Harvard Business School Case 597-079.

Rangan, V. Kasturi. "SOS-Kinderdorf International: Caring for Orphaned Children TN." Harvard Business School Teaching Note 599-131.

Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056.

Rangan, V. Kasturi. "Sunbeam Television (A) and (B) TN." Harvard Business School Teaching Note 596-083.

Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (B)." Harvard Business School Supplement 596-057.

Rangan, V. Kasturi, and Howard Reitz. "Sunbeam Television (C)." Harvard Business School Case 599-012.

Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic." Harvard Business School Case 500-082.

Rangan, V. Kasturi, and Marie Bell. "Talbots - A Classic TN." Harvard Business School Teaching Note 502-060.

Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099.

Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056.

Rangan, V. Kasturi. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (TN)." Harvard Business School Teaching Note 507-022.

Rangan, V. Kasturi, and Jay Sinha. "United States Agency for International Development (USAID): Campfire Program in Zimbabwe." Harvard Business School Case 599-090.

Rangan, V. Kasturi. "United Way Community Services." Harvard Business School Case 598-138.

Rangan, V. Kasturi, and Ambar Agustono Bin Machfoedy. "Westport: Spearheading Malaysia's Economic Challenge (B)." Harvard Business School Case 599-019.

Rangan, V. Kasturi, and Ambar Agustono Bin Machfoedy. "Westport: Spearheading Malaysia's Economic Challenge (A)." Harvard Business School Case 599-018.

Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Note 592-012.

Rangan, V. Kasturi, and Katharine Lee. "Who Killed Bhavani Manjula?--A Story of Microfinance in Andhra Pradesh (B)." Harvard Business School Supplement 510-027.

Rangan, V. Kasturi, and Katharine Lee. "Who Killed Bhavani Manjula?—A Story of Microfinance in Andhra Pradesh (A)." Harvard Business School Case 508-021.

Rangan, V. Kasturi. "Xerox: Book-in-Time TN." Harvard Business School Teaching Note 500-016.

Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119.

Rangan, V. Kasturi. "Zucamor S.A.: Global Competition in Argentina." Harvard Business School Case 599-096.

Rangan, V. Kasturi. "Zucamor S.A.: Global Competition in Argentina (TN)." Harvard Business School Teaching Note 502-049.